In this digital marketing blog, you will find informational articles about various topics under digital marketing topic. We spread the knowledge. Because as SS&T Digital, we believe people should know what they are investing in.
In the world of e-commerce, visibility is everything. And when it comes to being seen by shoppers who are actively searching for products, Google Shopping Campaign is one of the most powerful tools in your digital marketing arsenal. Unlike traditional text ads, Shopping Campaigns display rich product information right on the search results page. This…
Google Ads offers an incredibly powerful way to reach potential customers, but the secret to success lies in precise targeting. Whether you’re running Search, Display, Video, or Performance Max campaigns, your results heavily depend on how well you define and apply Google Ads targeting types. Therefore, Google’s platform provides various targeting options that help you…
Google Ads is one of the most effective tools in digital marketing. And there is a reason behind. It meets people exactly where they are: in the middle of a search, while watching a video, browsing websites, or scrolling through a map. But the platform is more than just text ads on search results. With…
Meta Ads have become a powerhouse in the digital marketing landscape, allowing businesses to connect with customers across Facebook, Instagram, Messenger, and more. Among its powerful advertising objectives, Meta Sales Campaign Objective stands out for brands looking to drive real, measurable results, such as purchases, bookings, and leads. In this guide, we’ll break down everything…
Meta offers advertisers a wide variety of campaign objectives designed to meet different business goals, and one of the most powerful among them is the App Promotion Campaign Objective. If you are aiming to boost your app’s visibility, drive new installs, or encourage users to engage with your app after installation, the App Promotion objective…
Meta Lead Campaign Objective is specifically designed to help businesses effectively identify, attract, and capture leads directly through Meta Ads. This campaign objective empowers advertisers to streamline their lead acquisition processes by utilizing four distinct goals: Instant Forms, Messenger, Instagram and WhatsApp Conversions, and Calls. Each goal serves a unique purpose, allowing businesses to engage…
Meta Engagement Campaign Objective is specifically designed to drive meaningful interactions between brands and their target audiences across platforms like Facebook, Instagram, Messenger, and WhatsApp. By focusing on critical engagement metrics such as direct messages, video views, post interactions, targeted conversions, and phone calls, businesses can significantly enhance their visibility and deepen relationships with consumers….
Meta’s Traffic Campaign Objective is one of the most popular tools digital advertisers use to drive users to a destination outside the Meta platform. Whether it’s a website, an app, or even a phone call, the goal is to increase traffic volume while maintaining relevance and engagement. Meta offers advertisers five specific sub-goals to focus…
Meta’s Awareness Campaign Objective is a powerful tool for businesses aiming to build visibility and spark interest at the top of the marketing funnel. Unlike direct response campaigns focused on conversions, awareness campaigns target broader audiences to increase recognition, recall, and interest in your brand, product, or service. This campaign objective is ideal for advertisers…
Meta Ads (aka Facebook Ads) offers advertisers a variety of campaign objectives tailored to different marketing goals. Selecting the right campaign objective is crucial for maximizing ad performance and achieving business goals efficiently. We’ll dive into details but here is a quick summary: Meta’s campaign objectives are categorized into six key groups: Awareness, Traffic, Engagement,…