In this category, you will find informational articles about Google Ads. We spread the knowledge. Because as SS&T Digital, we believe people should know what they are investing in.
Google Bid Strategies can make or break your campaign’s success. Whether your goal is to increase website traffic, generate leads, boost sales, or revenue, selecting the right Google Bid Strategy is critical. Google offers various bidding options tailored to different campaign goals, ranging from fully automated solutions powered by machine learning to manual setups for…
In today’s digital-first world, reaching local customers at the right time and in the right place is key to business success. That’s exactly what Google Local Service Ads (also known as Local Campaigns) are designed to do. These campaigns help businesses drive foot traffic to physical locations—like retail stores, restaurants, or service centers—by showing ads…
In the world of e-commerce, visibility is everything. And when it comes to being seen by shoppers who are actively searching for products, Google Shopping Campaign is one of the most powerful tools in your digital marketing arsenal. Unlike traditional text ads, Shopping Campaigns display rich product information right on the search results page. This…
Google Ads offers an incredibly powerful way to reach potential customers, but the secret to success lies in precise targeting. Whether you’re running Search, Display, Video, or Performance Max campaigns, your results heavily depend on how well you define and apply Google Ads targeting types. Therefore, Google’s platform provides various targeting options that help you…
Google Ads is one of the most effective tools in digital marketing. And there is a reason behind. It meets people exactly where they are: in the middle of a search, while watching a video, browsing websites, or scrolling through a map. But the platform is more than just text ads on search results. With…
In the digital marketing world, Google App Ads is a powerful advertising solution designed to help businesses promote their mobile applications across Google’s vast network. Unlike traditional Google Ads campaigns, which require manual ad creation, Google App Ads (formerly known as Universal App Campaigns) leverage machine learning to automatically generate and optimize ads for maximum…
In the world of digital marketing, display advertising is a highly effective method of capturing audience attention and driving brand awareness. Unlike traditional advertising, which relies on television, radio, or print media, display ads leverage digital platforms to reach users where they spend most of their time—on websites, apps, and social media. These ads can…
YouTube Ads is Google’s video advertising platform that allows businesses and individuals to promote their content on YouTube. As one of the largest video-sharing platforms in the world, YouTube provides advertisers with an opportunity to reach a vast audience through targeted video ads. With YouTube Ads, brands can boost their visibility, drive website traffic, generate…
What is Google Search Ads, and how it works? This is the question that is itching everyone’s brain who wants to sell their products online. In the digital marketing world, Google Search Ads stand out as one of the most effective tools for businesses to drive targeted traffic and generate conversions. Because it is still…
Google’s Performance Max Campaign (PMax) is an advanced, fully automated campaign type designed to help advertisers maximize their reach across all Google’s advertising network through a single campaign. Unlike traditional Google Ads campaigns that focus on specific placements like Google Search or Display, Performance Max utilizes machine learning to deliver ads dynamically across Search, Display,…