In this category, you will find informational articles about Google Ads. We spread the knowledge. Because as SS&T Digital, we believe people should know what they are investing in.
Demand Gen Campaign (aka Demand Creation) is a next generation Google Ads model that serves to create purchase intent among potential customers. For example, while Search Ads mostly focus on capturing existing demand, Demand Gen Campaigns enable users to discover a brand at a stage when they are not yet actively searching. Therefore, Demand Gen…
Google Ads Campaign Types are advertising models that allow brands to reach their target audiences at the right time, with the right message, and on the right platform. In other words, Google Ads covers a vast ecosystem, from search results to YouTube videos, news websites to mobile apps. For this reason, businesses are not limited…
Ad Strength in Google Ads is a diagnostic evaluation tool that measures how well your ad creative aligns with Google’s best practices for responsiveness, relevance, and diversity. It provides advertisers with real-time feedback ranging from “Poor” to “Excellent” and actionable recommendations to improve ad asset quality. Although Ad Strength does not directly impact Ad Rank…
Keyword Quality Score is one of the core performance indicators that determine how efficiently your Google Ads campaigns run. In simple terms, it influences how much you pay per click, how often your ads appear, and the position in which your ads are shown. In today’s highly competitive digital advertising environment, understanding Quality Score helps…
In the world of digital marketing, understanding the right metrics is for each ad platform and actually for each campaign type is essential. Because if you want to make a proper analyze you need to follow up with the metrics that best describes the campaign type and goal. With Google Ads you’re presented with a…
Display placement campaign is a campaign subtype that allow advertisers to show visual ads on specific websites, apps or YouTube channels/videos rather than exclusively relying on broad network or audience targeting. The benefit of creating a display placement campaign in Google Ads is to have greater control over where your ads appear. This may help…
In this article, you’ll first get an understanding of what a YouTube Placement Campaign is and when it makes sense to use it. Then we dig deeper: we explain the mechanics, pricing, benefits and challenges of placement targeting in YouTube Ads. After that, you’ll see and understand how to target specific ad placements (Youtube channels,…
Google Dynamic Remarketing is a campaign type that allows advertisers to re‑engage with their past website or app visitors. With this campaign type, you can show personalized and dynamically generated ads to your past visitors. These ads will showcase the exact products or services they previously viewed. If you know Meta Catalog Ads the idea…
Dynamic Search Ads (DSAs) offer a powerful, automation-driven approach to capturing high-intent traffic. Especially for advertisers with extensive websites or rapidly changing inventories. At their core, DSAs eliminate the need for manually creating ads for every product or service you offer. Instead, Google crawls your website and automatically generates relevant headlines and landing pages based…
Google Bid Strategies can make or break your campaign’s success. Whether your goal is to increase website traffic, generate leads, boost sales, or revenue, selecting the right Google Bid Strategy is critical. Google offers various bidding options tailored to different campaign goals, ranging from fully automated solutions powered by machine learning to manual setups for…