In this category, you will find informational articles about Google Ads. We spread the knowledge. Because as SS&T Digital, we believe people should know what they are investing in.
In the world of digital marketing, understanding the right metrics is for each ad platform and actually for each campaign type is essential. Because if you want to make a proper analyze you need to follow up with the metrics that best describes the campaign type and goal. With Google Ads you’re presented with a…
Display placement campaign is a campaign subtype that allow advertisers to show visual ads on specific websites, apps or YouTube channels/videos rather than exclusively relying on broad network or audience targeting. The benefit of creating a display placement campaign in Google Ads is to have greater control over where your ads appear. This may help…
In this article, you’ll first get an understanding of what a YouTube Placement Campaign is and when it makes sense to use it. Then we dig deeper: we explain the mechanics, pricing, benefits and challenges of placement targeting in YouTube Ads. After that, you’ll see and understand how to target specific ad placements (Youtube channels,…
Google Dynamic Remarketing is a campaign type that allows advertisers to re‑engage with their past website or app visitors. With this campaign type, you can show personalized and dynamically generated ads to your past visitors. These ads will showcase the exact products or services they previously viewed. If you know Meta Catalog Ads the idea…
Dynamic Search Ads (DSAs) offer a powerful, automation-driven approach to capturing high-intent traffic. Especially for advertisers with extensive websites or rapidly changing inventories. At their core, DSAs eliminate the need for manually creating ads for every product or service you offer. Instead, Google crawls your website and automatically generates relevant headlines and landing pages based…
Google Bid Strategies can make or break your campaign’s success. Whether your goal is to increase website traffic, generate leads, boost sales, or revenue, selecting the right Google Bid Strategy is critical. Google offers various bidding options tailored to different campaign goals, ranging from fully automated solutions powered by machine learning to manual setups for…
In today’s digital-first world, reaching local customers at the right time and in the right place is key to business success. That’s exactly what Google Local Service Ads (also known as Local Campaigns) are designed to do. These campaigns help businesses drive foot traffic to physical locations—like retail stores, restaurants, or service centers—by showing ads…
In the world of e-commerce, visibility is everything. And when it comes to being seen by shoppers who are actively searching for products, Google Shopping Campaign is one of the most powerful tools in your digital marketing arsenal. Unlike traditional text ads, Shopping Campaigns display rich product information right on the search results page. This…
Google Ads offers an incredibly powerful way to reach potential customers, but the secret to success lies in precise targeting. Whether you’re running Search, Display, Video, or Performance Max campaigns, your results heavily depend on how well you define and apply Google Ads targeting types. Therefore, Google’s platform provides various targeting options that help you…
Google Ads is one of the most effective tools in digital marketing. And there is a reason behind. It meets people exactly where they are: in the middle of a search, while watching a video, browsing websites, or scrolling through a map. But the platform is more than just text ads on search results. With…