In this category, you will find informational articles about Meta Ads. We spread the knowledge. Because as SS&T Digital, we believe people should know what they are investing in.
In this article, you’ll learn what Facebook product feed is, how to structure it to meet Meta’s current specifications, and how to integrate it into a product catalog for use in catalog ads, also known as Dynamic Ads or Catalog Ads. We’ll dig into the best practices and optimization strategies too. Therefore, you’ll understand how…
In this article, we explain what Meta Ads bid strategies are, why they matter, and how Meta’s latest platform updates have shaped them. Then we dive into the main bid options. Explain how they work, trade-offs, and which strategy fits particular campaign goals. Finally, we discuss best practices and decision criteria for selecting the right…
Instagram Ads are one of the most popular advertising tools. For beginners, it is something you can create on Instagram App itself. But for those who wants more options/optimizations, their place is Meta Business Manager. If you want to be one of them, this article is for you. Because here, you’ll learn how to create…
Meta Business Manager (formerly Facebook Business Manager) is the all-in-one platform for organizing and managing marketing, advertising, and business assets across Meta’s family of apps. Meta Ads continues to evolve. It provides improved AI-powered ad tools, streamlined brand-protection features, and deeper integration with WhatsApp and other services. This article explains what Meta Business Manager is,…
Precise targeting remains one of the most powerful tools marketers have to reach the right audience in today’s digital marketin era. And Meta Ads (formerly Facebook Ads) offers one of the most robust targeting systems in the advertising industry. Therefore, Meta targeting options enables brands to deliver hyper-relevant messages to their ideal customers. This article…
When advertising on Meta, understanding the available ad types and their creative requirements is essential to running high-performing campaigns. This guide covers everything advertisers need to know about Meta ad types. From standard formats like image and video ads to more advanced formats like Instant Experience and Collection ads. We’ll also break down technical specifications…
Instagram Shop is a powerful feature that allows businesses to create a seamless shopping experience directly on Instagram. Because nowadays Instagram no longer just a social media platform, it’s a thriving marketplace. Therefore, Instagram Shop enables brands to showcase products, drive discovery, and convert followers into customers without users ever leaving the app. This article…
In the world of performance marketing, Meta Catalog Ads have become one of the most powerful tools for e-commerce brands looking to scale their sales. Sound good, right? But what is Meta Catalog Ads? At its core, a Catalog Campaign allows advertisers to dynamically showcase their product inventory using real-time data. Whether you have hundreds…
Meta Ads have become a powerhouse in the digital marketing landscape, allowing businesses to connect with customers across Facebook, Instagram, Messenger, and more. Among its powerful advertising objectives, Meta Sales Campaign Objective stands out for brands looking to drive real, measurable results, such as purchases, bookings, and leads. In this guide, we’ll break down everything…
Meta offers advertisers a wide variety of campaign objectives designed to meet different business goals, and one of the most powerful among them is the App Promotion Campaign Objective. If you are aiming to boost your app’s visibility, drive new installs, or encourage users to engage with your app after installation, the App Promotion objective…