Display placement campaign is a campaign subtype that allow advertisers to show visual ads on specific websites, apps or YouTube channels/videos rather than exclusively relying on broad network or audience targeting. The benefit of creating a display placement campaign in Google Ads is to have greater control over where your ads appear. This may help…
In this article, you’ll first get an understanding of what a YouTube Placement Campaign is and when it makes sense to use it. Then we dig deeper: we explain the mechanics, pricing, benefits and challenges of placement targeting in YouTube Ads. After that, you’ll see and understand how to target specific ad placements (Youtube channels,…
In this article, you’ll learn what Facebook product feed is, how to structure it to meet Meta’s current specifications, and how to integrate it into a product catalog for use in catalog ads, also known as Dynamic Ads or Catalog Ads. We’ll dig into the best practices and optimization strategies too. Therefore, you’ll understand how…
In this article, we explain what Meta Ads bid strategies are, why they matter, and how Meta’s latest platform updates have shaped them. Then we dive into the main bid options. Explain how they work, trade-offs, and which strategy fits particular campaign goals. Finally, we discuss best practices and decision criteria for selecting the right…
Google Dynamic Remarketing is a campaign type that allows advertisers to re‑engage with their past website or app visitors. With this campaign type, you can show personalized and dynamically generated ads to your past visitors. These ads will showcase the exact products or services they previously viewed. If you know Meta Catalog Ads the idea…
Instagram Ads are one of the most popular advertising tools. For beginners, it is something you can create on Instagram App itself. But for those who wants more options/optimizations, their place is Meta Business Manager. If you want to be one of them, this article is for you. Because here, you’ll learn how to create…
Meta Business Manager (formerly Facebook Business Manager) is the all-in-one platform for organizing and managing marketing, advertising, and business assets across Meta’s family of apps. Meta Ads continues to evolve. It provides improved AI-powered ad tools, streamlined brand-protection features, and deeper integration with WhatsApp and other services. This article explains what Meta Business Manager is,…
Precise targeting remains one of the most powerful tools marketers have to reach the right audience in today’s digital marketin era. And Meta Ads (formerly Facebook Ads) offers one of the most robust targeting systems in the advertising industry. Therefore, Meta targeting options enables brands to deliver hyper-relevant messages to their ideal customers. This article…
Dynamic Search Ads (DSAs) offer a powerful, automation-driven approach to capturing high-intent traffic. Especially for advertisers with extensive websites or rapidly changing inventories. At their core, DSAs eliminate the need for manually creating ads for every product or service you offer. Instead, Google crawls your website and automatically generates relevant headlines and landing pages based…
When advertising on Meta, understanding the available ad types and their creative requirements is essential to running high-performing campaigns. This guide covers everything advertisers need to know about Meta ad types. From standard formats like image and video ads to more advanced formats like Instant Experience and Collection ads. We’ll also break down technical specifications…