Meta Reminder Ads
Meta Reminder Ads have become one of the most effective tools for brands looking to boost conversions around product launches, promotions, and events. These ad formats are specially designed to help users remember a specific moment, such as a sale date, product drop, webinar, or live event. And this happens through scheduled in-app notifications.
In this article, you’ll learn everything you need to know about Meta Reminder Ads. What they are, how they work, when to use them, and why they’ve become a powerful solution for performance-driven marketers. Each section dives into fresh insights, best practices, and the latest updates. So, let’s dive in.
Content:
- What Is Meta Reminder Ads?
- How Meta Reminder Ads Work
- When to Use Meta Reminder Ads & Best Use Cases
- How to Set Up Meta Reminder Ads
- How to Get Started With Meta Ads
What Is Meta Reminder Ads?
Meta Reminder Ads are a specialized ad format available on Facebook and Instagram that allow advertisers to promote upcoming events, launches, or limited-time offers with built-in reminder functionality. Users who see the ad can opt-in with a single tap to receive automated reminders directly from Meta.
This format was originally introduced for product launches but has now expanded to include webinars, online events, live streams, special offers, drops, restocks, and even in-store activities. Meta has refined this ad type significantly to align with user behavior and the rise of drop culture, where audiences actively follow limited-supply or time-sensitive announcements.
The power of Reminder Ads lies in user intent. When someone proactively taps Remind Me, they are signaling genuine interest. This small action creates a warm audience segment with high conversion potential. And this often resulting in higher CTR, lower CPC, and better ROAS compared to standard cold-audience campaigns.
Another major advantage is that reminders appear natively in Meta’s notification center. Unlike third-party emails or SMS that may go unseen, Meta Reminder notifications appear where users already spend significant time each day. This increases attendance at events, boosts launch-day traffic, and shortens the path to conversion.
So, Reminder Ads are especially useful for brands with:
- Limited-time promotions
- New product releases
- Drops and restocks
- Live shopping events
- Webinars or online trainings
- In-store events or brand activations
- Seasonal campaigns (Black Friday, year-end sales, etc.)
How Meta Reminder Ads Work
Meta Reminder Ads have become an essential part of every full-funnel paid social strategy. The good news the ad type integrate seamlessly with both the user journey and the advertiser workflow. The mechanic is simple: You create an ad announcing an upcoming moment, add the event date and time, and Meta handles all automated reminders. Users receive up to three push notifications and these notifications direct users to a destination you choose:
- One day before the event
- Fifteen minutes before the event
- At the exact moment the event starts
The setup process for Reminder Ads is no different from creating another ad in Meta Ads. It is quite straight forward:
- Defining the event time
- Adding a relevant title
- Adding a short description
- Selecting placements
- Choosing the call-to-action
- Linking to your event or landing page
When to Use Meta Reminder Ads & Best Use Cases
Meta Reminder Ads are most powerful in scenarios where timing affects performance. If your offer, product, or event has a specific start moment, Reminder Ads create anticipation and push warm audiences to take action exactly when desired.
If your brand launches new collections or limited-stock items, Reminder Ads activate demand immediately at launch time. Meta data shows Reminder Ads significantly increase launch-day conversion rates due to strong user intent.
For campaigns like Black Friday, Cyber Monday, Singles’ Day, or weekend-only discounts, Reminder Ads help you build momentum days before the sale begins. Users who opt in act like a pre-warmed list.
Moreover, Meta continues to push live commerce aggressively. Reminder Ads can direct users to Facebook Live or Instagram Live where you run real-time sales demonstrations.
Another example is webinars and online trainings. If your brand offers masterclasses, workshops, or educational events, Reminder Ads increase attendance without needing email campaigns.
How to Set Up Meta Reminder Ads
Setting up Reminder Ads in Ads Manager is straightforward:
1. Go to Ads Manager and Create a New Campaign
Reminder Ads work under Engagement, Traffic, and Sales objectives depending on your use case. In most cases, the recommended objective is Engagement for events and Sales for product launches.
2. At the Ad Level, Select “Add Reminder”
This option appears under the “Ad Setup” section when creating a single image or video ad. You must:
- Add the event name
- Set the event date & time
- Choose your reminder message
- Enter your destination link
3. Choose Suitable Creative Formats
Reminder Ads currently support:
- Feed images
- Feed videos
- Reels
- Stories
- Explore feed
4. Add Product Tags (If Applicable)
For e-commerce, product tagging improves conversion and allows users to add items to cart directly from the ad.
5. Publish Your Campaign & Monitor Opt-ins
Once live, you can track:
- Reminder opt-in count
- Drop-off rate
- Attendance/conversion at event time
- CTR before vs. during the event
- Revenue impact of reminder notifications
Advertisers often see their highest conversion rate within the first 30 minutes of the event start—highlighting the value of notifications.
How to Get Started With Meta Ads
Meta Reminder Ads have quickly become one of the strongest solutions for time-sensitive marketing. They combine anticipation, user intent, push notifications, and native placement to compress the conversion cycle. Brands using Reminder Ads are seeing higher engagement, stronger launch-day traffic, and better ROAS compared to traditional paid social campaigns.
Meta Ads is a powerful digital advertising solution that enables businesses to reach and engage their target audience with precision. With advanced targeting options, diverse ad formats, and detailed performance insights, advertisers can create highly effective campaigns that drive brand awareness, lead generation, and conversions.
Success requires a strategic approach, continuous learning, and regular optimization. With the right planning and execution, Meta Ads can be a game-changer in your digital marketing strategy. And this is what we do at SS&T Digital. 👇
