In this category, you will find informational articles about Meta Ads. We spread the knowledge. Because as SS&T Digital, we believe people should know what they are investing in.
Meta Business Manager (formerly Facebook Business Manager) is the all-in-one platform for organizing and managing marketing, advertising, and business assets across Meta’s family of apps. Meta Ads continues to evolve. It provides improved AI-powered ad tools, streamlined brand-protection features, and deeper integration with WhatsApp and other services. This article explains what Meta Business Manager is,…
Precise targeting remains one of the most powerful tools marketers have to reach the right audience in today’s digital marketin era. And Meta Ads (formerly Facebook Ads) offers one of the most robust targeting systems in the advertising industry. Therefore, Meta targeting options enables brands to deliver hyper-relevant messages to their ideal customers. This article…
When advertising on Meta, understanding the available ad types and their creative requirements is essential to running high-performing campaigns. This guide covers everything advertisers need to know about Meta ad types. From standard formats like image and video ads to more advanced formats like Instant Experience and Collection ads. We’ll also break down technical specifications…
Instagram Shop is a powerful feature that allows businesses to create a seamless shopping experience directly on Instagram. Because nowadays Instagram no longer just a social media platform, it’s a thriving marketplace. Therefore, Instagram Shop enables brands to showcase products, drive discovery, and convert followers into customers without users ever leaving the app. This article…
In the world of performance marketing, Meta Catalog Ads have become one of the most powerful tools for e-commerce brands looking to scale their sales. Sound good, right? But what is Meta Catalog Ads? At its core, a Catalog Campaign allows advertisers to dynamically showcase their product inventory using real-time data. Whether you have hundreds…
Meta Ads have become a powerhouse in the digital marketing landscape, allowing businesses to connect with customers across Facebook, Instagram, Messenger, and more. Among its powerful advertising objectives, Meta Sales Campaign Objective stands out for brands looking to drive real, measurable results, such as purchases, bookings, and leads. In this guide, we’ll break down everything…
Meta offers advertisers a wide variety of campaign objectives designed to meet different business goals, and one of the most powerful among them is the App Promotion Campaign Objective. If you are aiming to boost your app’s visibility, drive new installs, or encourage users to engage with your app after installation, the App Promotion objective…
Meta Lead Campaign Objective is specifically designed to help businesses effectively identify, attract, and capture leads directly through Meta Ads. This campaign objective empowers advertisers to streamline their lead acquisition processes by utilizing four distinct goals: Instant Forms, Messenger, Instagram and WhatsApp Conversions, and Calls. Each goal serves a unique purpose, allowing businesses to engage…
Meta Engagement Campaign Objective is specifically designed to drive meaningful interactions between brands and their target audiences across platforms like Facebook, Instagram, Messenger, and WhatsApp. By focusing on critical engagement metrics such as direct messages, video views, post interactions, targeted conversions, and phone calls, businesses can significantly enhance their visibility and deepen relationships with consumers….
Meta’s Traffic Campaign Objective is one of the most popular tools digital advertisers use to drive users to a destination outside the Meta platform. Whether it’s a website, an app, or even a phone call, the goal is to increase traffic volume while maintaining relevance and engagement. Meta offers advertisers five specific sub-goals to focus…