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sales & revenue ıncrease

106% YoY Growth

Let’s check our strategic & sustainable PPC plan and our tactics for our client in the travel industry.

Affordable Travel Opportunities

The client is an online platform that provides countless travel opportunities to its customers. The platform is one of the leading ones in Turkey. They have a team that are experts in their field.

Their goal is to be the number one travel platform in Turkey.

Our Work With Numbers

Channels
Hours of Work
Team Members
Travel YoY Growth 2 ss 1
You can see the yearly peaks in the screenshot. These spikes align with major holidays in Turkey, as most people plan their trips around Eid or Ramadan, depending on the calendar. Since the timing of these holidays shifts slightly each year, the peak periods also vary. That said, it’s clear from the data that we’ve consistently improved our sales numbers year over year.
YoY Growth in Sales
YoY Growth in Revenue
YoY Growth in Investment
Travel YoY Growth 2 ss 2
We managed to grow our revenue faster than our sales numbers by prioritizing value over volume. Focusing on higher-value sales rather than simply increasing the number of transactions.

In 2025, we are proud to celebrate the 3rd year of our collaboration with this client. Over this period, we’ve faced significant challenges — including an economic crisis and a devastating earthquake — yet we successfully maintained a sustainable PPC marketing strategy. Today, we continue to expand their digital marketing activities and build on this foundation. You can find our previous case studies at this link.

Our Work With Words

Google Ads

We shifted our spending from lower-value tours to those with higher value, with the goal of overcoming the economic crisis in Turkey. And we succeeded. By optimizing performance, expanding into new campaign types, and relentlessly investing in ads, we managed to sustain growth despite the challenges.

Meta Ads

With refined goals and optimizations, we successfully achieved our overall targets — something that wouldn’t have been possible without Meta Ads. We continued to increase our investment in the platform and introduced new campaign types to maximize its potential.

X Ads

X Ads was one of the newest channels in our digital marketing mix. We leveraged the platform’s relatively new ad environment to our advantage and successfully lowered CPM.

TikTok Ads

TikTok Ads was another new channel. Since the younger generation is highly active on the platform, we were able to reach them in one of the most affordable ways possible.

I have been impressed with the level of professionalism and the sense of true partnership SS&T Digital brought.

The best part is SS&T’s ability to adapt to changing situations and find a way around possible problems

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Co-founder

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Istanbul, Turkey

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